Getting your brand noticed is hugely important in boosting customer awareness and sales, but just how are you meant to do this? By reading our tips on marketing ideas that won’t break the bank, you will be able to get your company to stand out from your competitors.
So, you want to have a brilliant, all-singing-all-dancing marketing strategy, but you think you can’t afford to do so? Think again. There are many things you can do to bring your company out of the shadows and they don’t need to cost a fortune.
Set up a stand at a trade fair
Setting up a stand at a trade fair is one of the best ways to draw attention to your firm for many reasons. You can attract attention from passersby with banners and posters and, once you have got their interest, you can use this opportunity to meet potential customers and clients face-to-face so you can advertise your firm on a personal level.
This is a great chance to find out more about your target market, and inform them about who you are and what you do on a one-to-one basis.
A good way to get their attention – and keep it for months, perhaps even years, to come – is to give away freebies. By putting out something inexpensive, such as sweets or chocolates, on your stall, you have a better chance of grabbing the interest of those walking by.
Simply by handing out novelty treats, you’re sure to see more people come your way – just watch and see!
Hand out promotional gifts
Giving out promotional merchandise is one of the best ways to stay in the minds of your target audience.
Whether they are engraved pens or branded USB sticks, you will find that many people will happily make use of your promotional gift, and keep hold of it for a long time to come.
According to the British Promotional Merchandise Association (BPMA), 87 per cent of people who have been given a promotional item kept it for more than a year. The BPMA study also revealed that 33 per cent kept hold of the item for between 12 months and two years, and as much as 30 per cent for between three and four.
If you’re considering which items to give away that will get repeated exposure, think about distributing promotional mugs, as the BPMA’s findings showed that 18 per cent of the British public kept a printed mug for longer than any other piece of promotional merchandise.
Grab attention in public spaces
You don’t need to sign up to a corporate event or a trade fair in order to reach your target market. More often than not, your potential customers can be found among the general public walking around busy town centres throughout the week.
Therefore, why not make use of these public areas and get members of staff to advertise your firm outdoors? They could put on T-shirts with your brand’s name printed on so passersby know what company they work for, and staff could hand out leaflets providing more information about your firm to commuters, shoppers, businesspeople and students – whoever you are trying to market your business to.
This won’t cost a lot, and by getting your workers to use loudspeakers, banners and other techniques to attract the attention of the public, you could boost awareness of your firm and encourage more people to use your services in the future.
Handing out promotional gifts, including keyrings, chocolates or lanyards, will also ensure that your company will remain in the minds of passersby after they have gone home, potentially for months to come.